The story of Shuddhi Aromatics began not in a factory, but in a memory the unforgettable aroma of a kitchen filled with truly pure spices. I am Pallavi, and like many of us, I grew up believing in the inherent goodness and health of our traditional Indian flavors.

But as I looked closer at today's market, I saw a bitter truth. The spices being sold were often not spices at all. They were cut, cheapened, and diluted with noxious fillers: chalk powder to add bulk, brick powder for color, and starch to cheat the weight.